Which are the Hidden enemies of sustainability and how to fight them?

This article provides an interesting point of view on “How Sustainability Efforts Fall Apart” (I’d add a “may” Fall Apart…)

“Sustainability has become the new corporate imperative. Companies have begun doing their homework, diligently setting up a number of initiatives. This is a good starting point, but too often, firms are unable to systematically scale these efforts to achieve a more transformative outcome. This is because internal hidden enemies act as antibodies and resist the change. Unless a company tackles the enemies early on, it will never be able to achieve sustainability at scale. Defeating the enemies is possible, as shown by the success stories in different industries. It’s time for firms to put in practice concrete countermeasures to fight back against the hidden enemies and unleash the full potential of sustainability.”